Deciding tool R&Rs with campaign operations production

If you have anything, it is a million tools. They likely center around your CRM and MAP (which you probably own) and then you have the bajillion and a half ‘other tools’ that range from legacy to shiny & new. What the eff do we do with all of this and how do we decide who works in what?

When you’re moving from chaos to organized chaos in your operations maturity, you’re going to come across this hurdle, we’ve got a few thoughts to make this less painful (it will always be painful) and informative for your stakeholders.

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